Market Sensitivity
StarVedia’s customer base is primarily in Japan, the U.S and South East Asia. Wu sees huge potential in the smart home market, which is strongest is the U.S., but has also picked up significantly this year in Europe and China. On a smaller scale, StarVedia products are also distributed all over Asia and Europe, mainly in Germany and France. Market conditions in China are different, however—Wu thinks the
company is better off marketing its own brand there, and has done so through a subsidiary.
With rich cooperation experience with branded customers who usually sell products in various retail channels, Wu knows which checkboxes to tick in different geographical markets. For example, in Japan, product quality.....