What are the unique selling points?

There is a unique ID number for each StarVedia's IP camera device. After installation, the users can immediately see the camera's video by key-in only the camera's ID/password pair. No IP address or DDNS key-in are needed. This means that some complicated settings usually seen in other IP cameras like port mapping, DMZ or virtual servers on the NAT/router devices are not needed. The installation of StarVedia's IP camera is just a plug and play action.

Furthermore, some kind of peer-to-peer technology is used, so that the video stream is transferred directly from the camera to the viewing point. No centralized media server is needed. This also means that the video quality is not sacrificed in the application structure.

What makes our hardware and software design remarkable?

In hardware, StarVedia's IP camera is designed by using a SoC chip with MPEG4 codec and ARM9 core integrated. The MPEG4 codec provides high quality encoding of video streams with up to 640x480 pixels and 30 frames per second. The SoC design also makes the product compact and cost effective. The IEEE 802.11 b/g wireless interface is provided to allow for best installation freedom. The low light sensitive video sensor is used to provide different environment usage.

In software, besides the unique feature of seeing the video by the camera ID number and password pair, the IP camera also provides excellent web configuration ability and other key features. It's very easy to setup the wireless connection by filling some very simple parameters like SSID and WEP or WPA key. A "WiFi test" function is provided to check if the wireless is connected. An auto-search function is provided in the camera management software to make the installation easy and simple. A watchdog function is provided to ensure the camera is running even when some abnormal situation or operation happened. A safe-mode is provided even when the device is powered down during firmware upgrade. The IP camera is designed for general users, so the easy using and robust operation is the core concept of the product.

What makes our product's marketing and sales outstanding?

The most serious problem of using other IP cameras by general users is the complicated settings needed on the IP cameras and NAT/router devices. This problem largely hinders the volume of the IP camera market.

This serious problem is solved in StarVedia's IP camera product. With this outstanding and unique feature, the IP camera is therefore very suitable for the consumer electronic market. All the agents, distributors, big channels, brand owner and internet service provider(ISP) that want to sell the IP camera products are our customers. The selling points are easy installation, simple access and robust operation.

The key export markets are the places with internet services largely available. These places include north America, Europe and Asia areas. Since the internet services are also evolving in all the other areas, these other areas are the potential export markets on the second stage.